Unrecorded is passionate about style, and producing apparel that is as durable as it is rich. There’s nothing easy about simplicity, which is why Unrecorded pays attention to the details, making sure each item is finished to perfection. You’ll notice our range is permanent, suitable for any season: that’s because there’s nothing disposable about what we do. We use only the best, most sustainable fabrics and collaborate with ethical partners. Our range includes items that are all year round essentials suitable for any wardrobe.


All our cotton is 100% GOTS Certified organic, and our interpretation of timeless designs are manufactured by some of the most well respected ateliers and dyers in Europe. Our dedication to sustainability informs every aspect of our production process. From sourcing raw materials to selling to you in store, we cut away any unnecessaries and go above and beyond the fashion industry’s current best practices.

We avoid traditional retail mark-ups by selling directly to you, and keep our prices the same no matter what time of the year it is. We do this because we believe in making a difference without compromising on style, quality or price.

We’re transparent, because we’re proud of everybody we work with and everything we do.


Jolle and Daniel, Unrecorded’s founders, wanted clothes that didn’t come with unnecessary branding, hidden plastics or excessive prices. That’s why they built a brand with one permanent range which is driven by a passion for sustainability and ethical business practices. In defiance of an industry that mostly relies on modern slavery and overpricing garments, we think that transparency is key. This is why we tell you exactly where our apparel is manufactured, and why you can find the cost breakdown of every item..