The Amsterdam based, multimedia creative agency produces wildly inventive campaign clips. Their playful and striking visuals communicate unexpected yet instantly engrossing concepts. They’ve worked their magic for the likes of COS, Campari and Selfridges, as well as boutique store Kiki Niesten and Dutch R&B group De Jeugd Van Tegenwoordig.
Lernert & Sander’s high-concept films and designs have been winning awards since 2011.
Studio Lernert & Sander is named after the Dutch pair who founded it in 2007. They pride themselves on a “cheeky sense of humour.” Speaking to Elephant Magazine back in 2018, they said that: “In the ad world we’re artists, so we’re a bit more sexy for them, but in the art world we’re commercial whores.” Their work has consistently combined these two worlds, providing fun and original concepts while always delivering a strong message and vision for the brands they work with.
Their video for Hermès’ Spring/Summer 2016 men’s range is another highlight. In it, a range of actors are caught in arresting freeze frames. The video is arguably more exciting than the range it was promoting. The pair have also reimagined some classic designs, transforming Hellman’s mayonnaise jars into dumbbells, and giving Gerrit Rietveld's famous Red and Blue Chair a new look on behalf of paint brand Sikkens.
Text: Nicholas Burman
Video / Photography: Lernert & Sander
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